A medical equipment manufacturing company that is striving to redefine the future of cancer treatment by delivering a lower-cost, smaller, lighter and more energy efficient proton therapy solution.
:: creative direction, art direction, branding, marketing
The need for ProNova and SC360 equipment video
This video is used within a trade show booth and is intended to be running in the background without a voice over/sound.
Full service support package that is available for purchase with the SC360.
"Behind the scenes" of the installation inside the vault.
The inaugural ice skating event with Olympic Gold Medalist, Scott Hamilton, and live performance by Grammy® Award winning artist, Amy Grant, to raise funds for the Provision CARES Foundation in support of education + wellness, clinical + biomedical research, and patient assistance for cancer patients and treatment. This community event takes place every December and includes an ice show with twelve or more skaters performing to a live concert, with a celebration dinner following the show.
:: creative direction, art direction, branding, event planning, marketing
Provision Center for Proton Therapy, part of the Provision Health Alliance, provides an advanced form of radiation therapy to cancer patients. Open in January 2014, Provision began treating prostate cancer patients only. They have since expanded to treat breast, lung, pancreatic, brain, and pediatric cancers with this leading edge technology.
:: creative direction, art direction, branding, marketing
Captured from the top of an adjacent building at dusk.
An animated video explaining how proton therapy works and the advantages over other conventional radiation therapy.
Includes facility and technology information about proton therapy and the on-site wellness center.
Waterfall insert sheets answering questions about the treatment, facility, and information sheets for various cancer types.
Graphic comparing proton therapy to conventional radiation therapy.
Advertisement inside McGhee Tyson Airport terminal.
Advertisement inside baggage claim area.
This commercial was intended to target men diagnosed with prostate cancer. Because of the minimal side effects with proton therapy treatment, it is "the only cancer treatment with a fan club".
“The Caring Plate” is a pilot program, provided in cooperation with Knoxville's CAC (Community Action Committee) and Provision CARES Foundation. This program was established to help cancer patients undergoing treatment or in recovery receive healthy and nutritious meals delivered to their doorstep. If the pilot program is successful, it will expand regionally and eventually nationally.
:: creative direction, art direction, branding, design, marketing
The Tessier Wedding
:: branding, design
Located in the University Center at the University of Tennessee, UCopy Printing + Design is a full service design and print shop focused on large format printing and print production. Established in 1967, UCopy has served faculty, students, staff, and the general public with a friendly and inviting atmosphere.
:: re-branding, design
This was an undergraduate project that I really enjoyed. Students were assigned to choose a nursery rhyme, and create a brand for the hypothetical company.
:: branding, design
A poster used for the "Technology, Space, and Place" architectural exhibit for faculty within the College of Architecture & Design at The University of Tennessee. The photograph used was taken outside the entrance to the Art + Architecture building, capturing the progressive and expansive concepts of current architectural designs.
Posted on a wall inside the Art+Architecture building
Undergraduate project that proposed a new brand, community signage, and an interactive web map to the Fort Sanders community.
:: branding, design, wayfinding
